About

2014 PTC MUSIC AWARDS

BEST MUSIC VIDEO DIRECTOR "Proper Patola" BY DILJIT DOSANJH

Mission

To give his best to the clients by delivering high quality work

Future

Punjabi film industry is booming right now, where in even Hindi films are also being shot and people are loving them. DirectorGifty looks forward to direct couple of film projects in pipeline to be shot in Punjab. He feels that as a director he is very grateful to the people of his unit and team that has supported him in all his past and concurrent projects.

Vision

To bring a creative revolution in the music & film industry through his expert skills and unique concepts

EDITOR, DP & DIRECTOR

Music Video

SONY MUSIC, T-SERIES, UNIVERSAL MUSIC, ZEE MUSIC, SPEED RECORDS ETC...

DirectorGifty has directed over 150 music videos with eminent Bollywood celebrities like Amitabh Bacchan, Sonakshi Singha,Kunal Khemu and Urvashi Rautela and singers like Jazzy B, Lil Golu, Badshah, Armaan Malik, Diljit Dosanjh, Fazilpuria, Geeta zaldiar, Hans Raj Hans, Mangi Mahal, Bai Amarjit, kabir, Master Saleem, Sabar Kotti, Kaler Kanth, Honey Singh, Shrey Singhal, Fazial Puria and almost all from the Punjabi music scene and has also helped many new artists achieve a platform in industry.

    List of Prominent Music Videos:

    • “Lahore” and “High rated Gabru” by Guru Randhawa.

    • "Party with Bhootnath" by Amitabh Bachchan & Honey Singh.

    • "Blue Eyes", "4 Bottle Vodka", "Desi Kalakaar", "HIp Hop", "'One Bottle Down" Honey Singh.

    • "Saturdasy Saturday", "Dj Wale Babu", "Akkad Bakkad", "Chull" by Badshah.

    • "Proper Patola", "Radio", "Nanki Da Veer", "Gobind De Lal", Khadku By Diljit Dosanjh.

    • "Ishqohlic" By Sonakshi Sinha. "Aaja Na Ferrari Mein" by Armaan Malik.

Film

EROS NOW & OHRI PRODUCTION

DirectorGifty made his debut as a Film Director and screenplay writer for the Bollywood film “Mukhtiar Chadha” starring Diljit Dosanjh, which was very successful on box office and reached millions views .




Behind The Scene

DirectorGifty have many success stories and behind the moments attached to the production of every music video, here’s a close look at some interesting behind the scene moments…

MUSIC VIDEO PRODUCTION PROCESS


Initially the director gets song from a singer or a music company gets a song which the music video director listens several times, till he absorbs it.

LISTENING THE AUDIO

Once the song melody and the lyrics of the song is perceived the director creates the basic idea for the music video.

IDEATION

Once the basic idea is ready, the budgets are allocated after which the concept creation for music video begins

BUDGETING

Music is one of the highest aesthetic art forms on earth and we believe it is very important to life and the survival of the society at large, thus we have a goal - Aesthetic music in a drug-free culture

THE BEST OR NOTHING

Most of the timethe video director has a different thought process that is more visual, while the singer perceives the song emotionallyas he is connected to the lyrical aspect of the song. The video Director provides the singer with the visual insights through sketches or animations, to make the singer understand how the song will actually come up and what will be its impact on the views, once the singer is satisfied it’s easy to shoot.

CONCEPT CREATION

In this phase the challenge is to find an appropriatelocation, talent, look and feel to shoot the video. The video director has to find the best solution which suits all the concept requirements. Sometimes the actor or the singer is unable to relate to the song and can’t act. The Director makes sure that the singer or the actor understands the concept and make them rehearse, until they know how to face the camera confidently.

PRE-PRODUCTION

This phase includes actual shooting of the video.Gifty stresses on the importance of knowing the art of editing for the aspiring directors, since it helps one to conceptualize shots as per the requirement, if a person knows editing, he will never waste time and resources to shoot extra shots, that are not required.

PRODUCTION

This is the final process of creation, which includes Editing, Sound effects, VFX and color grading to make the final video ready.

POST PRODUCTION

Once the final video is ready it is handed over to the client.

DELIVERY

Our Happy Client's